Category Archives: Business
Quitting the day job – Three areas to consider
When potential business owners think about starting a small business they are often excited to get started, to jump right in. This can include leaving a “day job” and rushing into what seems to be the perfect life. There are at least three broad areas that deserve thought by any potential small business owner, before leaving the benefits and
Sponsoring or Hosting an Event this Holiday Season? 6 Ways to Maximize Your Return
by C. Beesley
1. Sponsor events that matter to your customers
If you sponsor an event this season, pick something that matters to your customers. Who attends the event? What are their interests? If they don’t care about what you’re selling, then you’re wasting your time. For example, my hometown hosted an end-of-summer kids’ fun run. The chief sponsor was a hugely successful local orthodontist business known for its great customer service, commitment to family values and a fun and
How to Market Your Business with an Event
How to Market Your Business with an Event
by R. Lesonsky, Guest Blogger
The holiday season is almost here and no matter what type of business you have, hosting an event is a great way to market your business during this festive time. Events can work for retailers, restaurateurs, business-to-business companies and personal service providers. Since a good event takes time to pull off, the time to start planning is now. Here are some steps to hosting a successful event.
Decide what you want to accomplish.
